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Philips Lighting (Signify) is a leading global player in LED and connected lighting, and this profile provides an analysis of its connecting lighting strategy. It includes its go-to-market strategy, strengths and weaknesses, and technology and ecosystem development.


  • Philips Lighting's digital transformation of its business and change in strategy to a more service-based model is now reaping measurable benefits. Philips Lighting has developed an innovative lighting-as-a-service (LaaS) business model for B2B customers. Customers pay per lux – thereby, on a usage basis – rather than simply paying for devices and a standard managed service. This changes the business model from a high capex outlay along with opex, to a pure opex solution.
  • The business case for connected lighting is often driven by cost savings from a move to LED. The timing of this shift is usually a trigger for a connected lighting deployment, but this has yet to happen for many potential customers, creating significant opportunities for Philips Lighting. It is a more difficult sale once a city or enterprise has already moved to LED. It is a more difficult sale once a city or enterprise has already moved to LED. However, at present, Philips estimate that fewer than 18% of the world's 350 million street lights are LED, with fewer than 2% connected, so there remains huge growth opportunities for Philips Lighting.

Features and Benefits

  • Provides recommendations for Philips Lighting and and other players in the ecosystem.
  • Includes detailed assessment of Philips Lighting's connected lighting strategy and approach to key vertical markets, as well as partners.

Key questions answered

  • What is Philips Lighting's positioning in the IoT market and how does its strategy differ from those of peer competitors?
  • What are the key elements of its technology strategy for IoT?
  • Which major IoT verticals is Philips Lighting targeting and why?

Table of contents


  • Introduction
  • Download 1: IoT Vendor Strategy Case Study: Philips Lighting (Signify) B2B Strategy