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In 2H17, Ovum conducted a 14-country survey of 1,343 enterprises deploying or in the process of rolling out IoT solutions. The survey examined IoT deployment trends, drivers and challenges, use cases, investment, and technology and provider choices.


  • The findings from Ovum’s global IoT enterprise deployer survey offer deep insight into technologies, supplier choices, and regional differences in market development. The results show that IoT adoption is still in the early stages for most enterprises. Leading cloud and IT vendors dominate the IoT market, with only one operator appearing in the top 10 worldwide. Regional differences are significant in some cases, from technology choices, to organizational goals and challenges.
  • Many drivers for IoT are universal – organizations are looking for cost savings, greater efficiency, and improved competitiveness as primary goals, with sustainability or new revenue growth goals further away for most. Overall most companies report a positive experience and are intending to significantly grow investment this year.
  • Top IoT challenges cover a wide range of issues, from integration with existing IT, to security concerns, to worries over in-house skill sets to support sustainable and scalable IoT deployments. Providers must help their customers meet these challenges head-on if they wish to see successful and growing IoT deployments.

Features and Benefits

  • Assesses the most important drivers and challenges for enterprises deploying IoT, using primary research data.
  • Identifies key use cases and technologies being adopted by enterprise IoT deployers.
  • Analyzes which part of the organization drives IoT strategy, which suppliers dominate, and which supplier capabilities are most important to enterprises.
  • Compares results across markets and verticals.

Key questions answered

  • What are the most important drivers and challenges for enterprises deploying IoT, and how do enterprises measure IoT success?
  • Which key use cases and technologies are being adopted by enterprise IoT deployers, and what are their IoT investment intentions?
  • Which part of the organization drives IoT strategy, which suppliers dominate, and which supplier capabilities are most important to enterprises?
  • How do trends and preferences vary across markets and verticals?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for service providers and vendors
  • Recommendations for enterprises

IoT strategy, drivers, and challenges

  • Most enterprises who are deploying IoT are actively trialing or rolling out IoT projects
  • Board/C-level key to fast-tracking IoT adoption, followed by IT department
  • Reducing costs and improving business processes are the top IoT drivers
  • Data/network security concerns and ongoing costs are the biggest barriers

IoT project size and investment

  • Small-scale IoT projects dominate today but projects will grow over the next 12 months
  • Of all enterprise IoT adopters, 29% will invest $1m+ in IoT in 2018, up from 12% in 2017

IoT success metrics and focus applications

  • Almost half of enterprises surveyed use productivity and cost savings data as their top KPIs
  • Efficiency and productivity gains are the low-hanging fruits
  • Remote monitoring, and operations and customer experience optimization are the leading IoT applications

IoT connectivity choices

  • Short-range connectivity technologies most frequently used, followed by fixed, cellular M2M, and LPWAN connectivity
  • 4G is dominant for users of cellular M2M IoT solutions
  • LoRa, Ingenu, and Sigfox account for three-quarters of enterprise LPWAN IoT deployments

IoT solutions provider share and enterprise preferences

  • Enterprise IT vendor and SI are preferred IoT solutions provider
  • Microsoft and AWS are the most-mentioned IoT providers by survey respondents
  • Enterprises highly value technical/technology capabilities in their IoT supplier
  • Most enterprises struggle with IoT project or solution engineering and implementation


  • Methodology
  • Demographics
  • Further reading
  • Authors