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This is an update of India's telecoms market, covering fixed broadband and mobile market trends and regulation. It includes service provider performance, multiplay services and bundling, MVNOs, and a TV/video market outlook.


  • While blended ARPU declined to $1.3 in 4Q18, from $1.4 in 4Q17, it remained stable during 2H18. For both Vodafone Idea and Bharti, ARPU improvement came with the introduction of minimum recharge plans. Average customer spend per SIM was pushed up as the Vodafone Idea merger saw their SIM bases consolidated and redundant SIMs deactivated.
  • Service providers in India are reporting some of the world's highest data consumption figures by mobile broadband users. Data consumption per subscriber increased by a factor of several times over the four quarters to 4Q18, reaching an average of 8.74GB per month.
  • India's LTE market was lit up by the latest entrant, Reliance Jio in 2016. LTE subscription count rose, accounting for 33% of mobile subscriptions at end-4Q18, while WCDMA growth stagnated. Both Bharti and Vodafone Idea are refarming 900MHz and 2,100MHz spectrum for LTE, and have plans to curtail investment in 3G networks.

Features and Benefits

  • Assesses the key technology deployments in the market.
  • Compares the developments of key telcos.

Key questions answered

  • What were the key changes in the Indian telecoms market in 2018?
  • What will drive growth in the near future?
  • How have operators been evolving to gain market share?

Table of contents


  • Introduction
  • Service provider trends
  • Technology trends
  • Download 1: India: Mobile, Broadband, TV, and OTT Video Report