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Developers of enterprise social and team collaboration applications have for years positioned themselves as the long-sought “Facebook for the enterprise.” This has resulted in a fragmented market that is benefiting Facebook itself.


  • The market for enterprise social networking platforms has fragmented, with multiple kinds of applications available from a diverse set of developers.
  • Workplace by Facebook is taking advantage of the disrupted market, establishing a presence in the enterprise space.

Features and Benefits

  • Assesses the state of the market for collaboration and enterprise social software.
  • Categorizes the different types of collaboration, messaging, and social software available to businesses.
  • Explains how Workplace by Facebook is positioned in the market for collaboration and enterprise social software.

Key questions answered

  • What is the state of the enterprise social software market?
  • What alternatives do enterprises have to traditional enterprise social platforms?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for software developers
  • Recommendations for enterprises

Fragmentation creates opportunity

  • Fragmented collaboration and enterprise social market
  • Workplace and enterprise social
  • Workplace and persistent messaging


  • Methodology
  • Further reading
  • Author