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Many institutions are seeking to implement or improve advanced analytics capability, and can benefit from lessons learned by leading players in higher education and other industries.


  • 66% of all higher education institutions envision expanding their analytics capabilities in the next 18 months

Features and Benefits

  • Assesses some of the barriers and drivers in analytics implementation across higher ed
  • Compares the higher ed industry's analytics maturity with other industries

Key questions answered

  • How can an institution achieve maximum ROI on an analytics implementation?
  • What are some of the key features and functionality an institution should look for when upgrading to a new analytics system?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages

Leadership, value, and platforms are the keys to a successful analytics culture

  • Strategic and cultural barriers can hamper success

Improving analytics is a priority for most institutions

  • Two-thirds want to expand capabilities in the next 18 months

Clear strategy and effective change leadership accelerate the benefits of analytics

  • Without a clear strategy, there will be limited benefits from analytics
  • Insufficient investment can stall analytics
  • Evidence-based decision-making requires a culture shift

Value comes from having the right insight, in the right place, at the right time

  • An intuitive user interface enables effective data use
  • Data presentation tools are critical to gaining value from analytics
  • Integrating external data can provide greater illumination
  • Collaboration tools can be used to embed insights in the enterprise context
  • Timeliness, traceability, and trust are critical to the value of data
  • AI can reveal new insights, as well as delivering efficiencies

Without the right technology platforms, institutions will be hard-pressed to succeed

  • Well-integrated, broad-based data provides superior insights
  • Effective data management is critical if insights are to be trusted
  • Good data governance delivers more than just compliance
  • An integrated suite can provide a tailwind for analytics

Adopting best practices from higher education and other industries can significantly accelerate the benefits

  • Driving research and insights at MD Anderson
  • Increasing customer retention at a global telecommunications provider
  • Achieving student-centricity at Elon University

Overcoming cultural, financial, and technical barriers

  • Focus on a clear vision, data capabilities, and champions of change


  • Methodology
  • Further reading
  • Authors