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IBM Cloud is a public cloud, but it also encompasses IBM’s hybrid cloud platforms. While it offers a variety of cloud delivery models, IBM Cloud’s main challenge is how to stop pure-play public clouds from stealing IBM’s enterprise customer base.


  • IBM does nearly as much cloud business as AWS – it’s just that it isn’t all public cloud.
  • IBM owns the enterprise IT space, but as enterprise IT transforms, enterprises are increasingly thinking the unthinkable and transforming legacy IT with public clouds.

Features and Benefits

  • Analyzes IBM’s positioning in enterprise IT and what it needs to do to make IBM Cloud the platform of choice for IT transformation.
  • Compares how IBM and AWS are trying to drive the enterprise transformation agenda with their respective strategies.

Key questions answered

  • How can IBM remain relevant as a public cloud provider?
  • What are the three main challenges to IBM Cloud's success as a public cloud service provider?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for enterprises
  • Recommendations for service providers

IBM has built a cloud for its enterprise customers

  • It may not be as big as AWS, but IBM's cloud business is substantial and growing in line with the market
  • IBM Cloud is built for the enterprise and the needs of IBM's long-standing customers

IBM must respond to the challenge from AWS

  • AWS and the pure-play cloud service providers want to drive the enterprise transformation conversation
  • IBM's challenge is to allow IBM Cloud the independence to act more like a pure-play CSP than its in-house cloud partner


  • Methodology
  • Further reading
  • Author