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The tracker summarizes the key trends from the Social Media Tracker: 4Q2017. The social media tracker collates recent announcements by social media companies.


  • Innovation is becoming increasingly difficult for social media firms

Features and Benefits

  • Provides important details of major happenings in the social media space.
  • Offers insight into player activities by date, region, country, and service type.

Key questions answered

  • Which are the most active social media players and what kind of activity are they involved in?
  • What trends can be observed over time?

Table of contents


  • Introduction
  • Download 1: Highlights from Ovum's Social Media Tracker: 4Q17