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Student centricity and success are driving higher education business and IT agendas, leading to significant investment in enabling applications. Equally important is developing capability to continuously adapt to the ever-changing higher education marketplace.


  • Analytics, increasingly powered by AI, is a critical contributor to delivering business improvement insights and tracking their establishment.

Features and Benefits

  • Compare your institution's project priorities and investment profile against higher education and other sectors.
  • Assess whether your analytics agenda is well-focused to deliver short- and long-term benefits.

Key questions answered

  • What will be the key software investment for higher education in the next few years?
  • As AI matures rapidly, how are institutions looking to improve the cost/benefit ratios?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for institutions
  • Recommendations for vendors

Institutional sustainability, student success, and student centricity drive the education agenda

  • Increasing digital maturity changes the agenda

Analytics, CRM, and finance lead application project priorities, with SIS leading spending growth

  • Student information systems lead investment growth
  • CRM
  • Analytics
  • AI is moving to the mainstream


  • Methodology
  • Further reading
  • Author