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Introduction

While smartphone technology is linked to the growing problem of driver distraction, it is also a critical element in addressing the issue. Smartphones offer a channel capable of bringing about positive and lasting change in driving behavior.

Highlights

  • The global market for smartphone-based driver safety programs will be worth nearly $30bn by 2022.

Features and Benefits

  • Assesses the global opportunity for smartphone-based safety services.
  • Identifies how MNOs can pursue the opportunities presented by smartphone-based safety services.

Key questions answered

  • What are the revenue and service opportunities offered by driver safety services?
  • What do MNOs need to do to capture the revenue and service opportunities offered by driver safety services?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key findings

Recommendations for MNOs

  • MNOs should leverage their strengths to capitalize on the driver safety opportunity
  • MNO should see safety as the starting point for a wider driver services portfolio
  • Partnerships offer the most expedient and lowest-risk route to market

Driver safety propositions are urgently needed

  • The emergence of the distracted driver
  • Regulation alone will not solve the issue

Smartphone-based propositions offer a practical and effective solution

  • Smartphones are a viable platform for driver safety offerings
  • Core analytics are critical for a driver safety offering to succeed
  • Smartphone-based propositions do change driving behavior

Consumers must trust a driver safety offering

  • Users will need to know that their data is safe with a service provider
  • Users must own and manage their driving data
  • The service provider must deliver a consistent, high-quality service

MNOs are in a strong position to capture the driver safety opportunity

  • MNOs have a strong "right to play" in this space
  • Partnerships offer the most expedient and lowest-risk route to market

Appendix

  • Defining the "distracted driver"
  • Assessing the true impact of distracted driving
  • Further reading
  • Author