This report discusses key findings from Ovum's Global OTT Video Bundling Deals and Service Partnerships Tracker: 3Q18.
- Operator–OTT video partnerships are deepening as well as proliferating. A significant proportion of the world's major telcos and pay-TV operators have already forged relationships with third-party OTT video providers, and as the initial upsurge of new alliances inevitably slows down, 2018 is seeing much more activity around the development and tightening of existing partnerships.
- Bundling of third-party OTT video is becoming more prevalent. A substantial proportion of new and evolved partnerships have entailed service integrations through the incorporation of third-party OTT video into telcos' fixed broadband or multiplay tariff plans.
- TV platform integrations of OTT video are spreading. While mobile remains by far the largest service distribution channel arising from such alliances, TV platform integrations are playing a steadily increasing role in the development of OTT video partnerships.
Features and Benefits
- Understand the range and types of operator–OTT video partnerships in any given market.
- Identify key trends in OTT video bundling deals and partnerships.
- Learn how the mix of key partnership types has evolved over time.
- Observe developments and changes in the nature of existing partnerships.
Key questions answered
- Which network operators and OTT video providers are the most active in forming partnerships?
- In which geographies are partnerships and deals most prevalent, and how has this changed over time?
- What proportion of partnerships are based on tariff bundling versus service integration?
- How can operators and OTT players get the most out of such partnerships?
Table of contents
Focus shifts from forging new partnerships toward deepening existing alliances
Netflix maintains its lead as the most prolific partner
Amazon and Fox continue forging new friendships
Geographical distribution of partnerships
Partnership types and distribution channels
Data bolt-ons are more prevalent than zero-rated streaming offers
Bundling of OTT video into operator tariffs is on the increase
Deepening alliances through hard bundling, carrier billing, and STB integration
Fixed broadband is gaining ground as a partnership channel