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This report discusses key findings from Ovum's Global OTT Video Bundling Deals and Service Partnerships Tracker: 3Q19.


  • Following an unprecedented period of activity in late 2018 and early 2019, there is something of a slowdown in the formation of new operator-OTT video alliances. The entry of high-profile global OTT entrants in the form of Apple TV+, Disney+, and HBO Max will present further challenges for local, regional, and niche OTT video services.
  • Operators are becoming more selective in their partnership choices. While multiplay operators, particularly those with streaming video platforms or MNOs with mobile-data packaging plans, continue pushing for a wide roster of OTT video partners, those with TV-platform integrations are pursuing depth rather than breadth in their alliances.
  • Tariff bundling, carrier billing and TV-platform integrations remain the key partnership components. Despite the downturn in newly formed alliances, operators continue to evolve their existing partnerships with deeper service integration and carrier-billing implementations.

Features and Benefits

  • Identify key trends in OTT video-bundling deals and partnerships.
  • Understand the range and types of operator-OTT video partnerships in any given market.
  • Learn how the mix of key partnership types has evolved over time.
  • Monitor developments and changes in the nature of existing partnerships.

Key questions answered

  • Which network operators and OTT video providers are currently the most active in forming partnerships?
  • In which geographies are partnerships and deals most prevalent, and how has this changed over time?
  • What proportion of partnerships are based on tariff bundling versus TV-platform integration or direct carrier billing?
  • How can operators and OTT players get the most out of such partnerships?

Table of contents


  • Introduction
  • Download 1: Global OTT Video Bundling Deals and Service Partnerships: 3Q19 Highlights