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This report discusses key findings from Omdia's Global OTT Video Bundling Deals and Service Partnerships Tracker: 1Q20.


  • As the super-aggregation approach gains momentum, there is a growing focus on ensuring quality (as opposed to quantity) of alliances, as operators make improvements to existing deals while focusing on a limited number of top-flight collaborations rather than simply integrating as many third-party services as possible into their offerings.
  • During 2019, Amazon outpaced Netflix for the first time in forging new operator alliances – although it remains in a distant second position in terms of total partnerships established.
  • We expect a shift in the mix of partnerships later in the year as competitive pressure ramps up under the new wave of premium streaming video services comprised of Apple TV+, Disney+, and HBO Max.

Features and Benefits

  • Identify key trends in OTT video-bundling deals and partnerships.
  • Understand the range and types of operator-OTT video partnerships in any given market.
  • Compare the prevalence of bundling, carrier billing, and TV platform integrations of third-party OTT video services in a given country market, geographic territory, or time period.
  • Learn how the mix of key partnership types has evolved over time.
  • Monitor the most recent developments and changes in the nature of existing partnerships.

Key questions answered

  • Which network operators/service providers and OTT video players are currently the most active in forming service partnerships?
  • What are the key characteristics of operator-OTT partnerships?
  • In which geographies are partnerships and deals most prevalent, and how has this changed over time?
  • What proportion of partnerships are based on tariff bundling versus TV-platform integration or direct carrier billing?
  • How can operators and OTT players get the most out of such partnerships?

Table of contents


  • Introduction
  • Download 1: Global OTT Video Bundling Deals and Service Partnerships: 1Q20 Highlights