This report discusses key findings from Ovum's Global OTT Video Bundling Deals and Service Partnerships Tracker: 1Q19.
- Partnership growth and evolution continue at a robust pace. With more new alliances recorded in the six months to end-1Q19 than in any previous six-month period, the appetite for collaboration between network operators and paid online video providers shows no sign of abating in the near future.
- Partnerships are driving pay-TV−OTT convergence. Although MNOs and fixed broadband telcos remain the dominant operator partner types, traditional cable and satellite pay-TV providers are stepping up efforts to incorporate third-party OTT options.
- Service integrations are increasingly enhanced by direct carrier billing (DCB). Although tariff bundling and TV platform integration are important alliance objectives, each is present in only around a third of existing deals.
Features and Benefits
- Identifies key trends in OTT video bundling deals and partnerships.
- Understand the range and types of operator–OTT video partnerships in any given market.
- Learn how the mix of key partnership types has evolved over time.
- Observe developments and changes in the nature of existing partnerships.
Key questions answered
- Which network operators and OTT video providers are currently the most active in forming partnerships?
- In which geographies are partnerships and deals most prevalent, and how has this changed over time?
- What proportion of partnerships are based on tariff bundling versus service integration?
- How can operators and OTT players get the most out of such partnerships?
Table of contents
Download 1: Global OTT Video Bundling Deals and Service Partnerships: 1Q19 Highlights