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This report discusses key findings from Ovum's Global OTT Video Bundling Deals and Service Partnerships Tracker: 1Q19.


  • Partnership growth and evolution continue at a robust pace. With more new alliances recorded in the six months to end-1Q19 than in any previous six-month period, the appetite for collaboration between network operators and paid online video providers shows no sign of abating in the near future.
  • Partnerships are driving pay-TV−OTT convergence. Although MNOs and fixed broadband telcos remain the dominant operator partner types, traditional cable and satellite pay-TV providers are stepping up efforts to incorporate third-party OTT options.
  • Service integrations are increasingly enhanced by direct carrier billing (DCB). Although tariff bundling and TV platform integration are important alliance objectives, each is present in only around a third of existing deals.

Features and Benefits

  • Identifies key trends in OTT video bundling deals and partnerships.
  • Understand the range and types of operator–OTT video partnerships in any given market.
  • Learn how the mix of key partnership types has evolved over time.
  • Observe developments and changes in the nature of existing partnerships.

Key questions answered

  • Which network operators and OTT video providers are currently the most active in forming partnerships?
  • In which geographies are partnerships and deals most prevalent, and how has this changed over time?
  • What proportion of partnerships are based on tariff bundling versus service integration?
  • How can operators and OTT players get the most out of such partnerships?

Table of contents


  • Introduction
  • Download 1: Global OTT Video Bundling Deals and Service Partnerships: 1Q19 Highlights