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This report dissects the respective strategies of Netflix and Amazon from a greater entertainment perspective, focusing on the implications for established TV.


  • Netflix and Amazon are unbeatable both at home and in key markets.
  • Outside key markets, it’s unlikely that Netflix and Amazon will ever achieve mass-market.

Features and Benefits

  • Detailed analysis of the global leaders of OTT video, Netflix and Amazon
  • Evaluates the impact of Netflix and Amazon on established TV.

Key questions answered

  • How will Netflix and Amazon develop over the next five years?
  • What impact will linear OTT video have on pay TV and the current OTT video market.

Table of contents


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  • Download 1: Global leaders of OTT video, 2018–23