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Ovum, the leading provider of Technology, Media and Telecoms research and analysis, is further investing in building our Internet of Things (IoT) capabilities with the appointment of Alexandra Rehak.

Rehak, who has joined as Head of the IoT Practice. Alexandra brings extensive TMT industry strategy experience to the role, and will focus on building Ovum’s products and competencies in IoT business models, technologies, and vertical strategies, for clients across the full IoT ecosystem. Ovum’s recent Large Enterprise IT Spend Survey indicates that over 1/5 of all large enterprises globally have rolled out IoT applications, and another 35% are currently either seriously investigating how IoT can help their organizations or piloting IoT.

“The emergence of the IoT is already creating significant disruptive impact in many industries, and opening new opportunities for technology and service providers, and for their industry partners.” said Rehak. “I’m excited to be joining Ovum’s market-leading team to further build our coverage of this area, and to support our clients in navigating the complexities and understanding the impact of IoT technology trends, new business models and partnerships. We’ll also be engaging more with key vertical and public sector partners, to explore the wider industry and social shifts that will both drive and be enabled by the IoT.”

Prior to joining Ovum, Alexandra was most recently an Associate Partner with STL Partners, working with clients on key technology industry strategy issues including IoT partnerships, investment strategies, and digital health. Previously, she was a member of the senior team at Analysys Mason, where as a Partner she led the Telecoms Research division. She has also held senior consulting and strategy roles at PA Consulting Group, Motorola and Pyramid Research.

“We are very excited that Alexandra has joined Ovum to lead our IoT investment. The Internet of Things is a huge growth area for our clients, and Ovum is investing to further build our coverage across service provider and enterprise audiences in key industries,” said Evan Kirchheimer, Research Director of Enterprise Services. “Our analysis of key verticals such as Smart Home, Wearables, Financial Services and Public Sector, and our deep technology and services expertise in wireless technologies, analytics and IT security, will provide key elements of our overall IoT offering. Ovum is on track to build an industry-leading IoT market analysis service, with global reach and a strong focus on identification of new revenue opportunities and the successful business models which will enable the realization of these”.

Our Analyst Team is happy to comment or be interviewed on Ovum’s research and on issues relating to IoT and the TMT landscape. We are regularly featured across a wide range of B2B and B2C websites, publications, TV and radio shows.



Alexandra Rehak

Head of Ovum’s IoT Practice

Recent Ovum IoT Research:

Recent IoT Analyst Opinions and Research

LTE will lead the M2M market in 2021

The mass-market smart home will be more of an industry push than a consumer pull

Amazon fuels the use of AI at home with the launch of Amazon Echo in Europe

IoT Investments: Intel, Google Lead the Charge

Developing a Strategy for Telcos to Monetize IoT



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