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In 2018, Cloudera is pivoting its product strategy to double down on the most popular use cases and pivoting sales strategy to ensure sustained growth and a path to profitability.


  • This research note analyzes the strategic pivoting that Cloudera is undertaking in 2018.

Features and Benefits

  • Dissects Cloudera's pivoting on product strategy.
  • Analyzes how and why Cloudera is changing its sales strategy and what that means for the company's long-term growth.
  • Analyzes the evolving SDX framework that Cloudera is using to differentiate on management, security, and governance.

Key questions answered

  • What is the direction of Cloudera's product roadmap?
  • Why will Cloudera take a short-term revenue hit to effect its sharpened client targeting/sales strategy?

Table of contents

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  • Summary
  • Cloudera pivots on product
  • Cloudera pivots on sales strategy
  • Now, let's sharpen and integrate governance


  • Further reading
  • Author