Enterprise Technology IT
Ovum’s predicted major congress themes to follow and market trends to watch.
America's largest companies are failing their online customers on a grand scale. While digital marketing has become increasingly complex and sophisticated, enterprises are still falling down on the basics: their websites are riddled with accessibility and digital quality issues, which compromise their brands and put these enterprises at risk of litigation, undermining returns on the billions of dollars (nearly $100bn and growing)1 of annual marketing spend.
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