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Introduction

The Latin American media and entertainment segment was delayed on the media transformation journey due to economic contractions, and relatively low growth in internet video consumer spending.

Highlights

  • Media enterprises are particularly focused on time to market in the next 12–18 months, due to its importance in maximizing returns for topical and user-generated content.
  • Media enterprises are focusing on building a diverse audience base, followed by targeted advertising video on demand monetization (leveraging DMP and multiplatform apps).

Features and Benefits

  • Assesses Latin America media & broadcast technology spend.
  • Identifies opportunities for media enterprises and technology vendors in the Latin America market.

Key questions answered

  • What investments are media enterprises in Latin America focused on in the next 18 months?
  • What should technology vendors focus on in to succeed in the Latin America media space?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages
  • Download 1: Technology Opportunities in the Latin America Media and Broadcast Market