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The Enterprise Connect 2018 conference provided information on new and exciting product introductions, identified emerging trends, and introduced new and interesting market players.


  • The rapid set of evolving circumstances in the marketplace, the market’s desire for integrated suites, and the importance of newer applications and technologies dictate that vendors move to a buy-it versus a develop-it strategy to keep up with rapid market change.

Features and Benefits

  • Analyzes the rapid changes taking place in the customer engagement marketplace and suggests what participants must do to ensure survival.
  • Evaluates the new or enhanced companies and offerings that will likely disrupt the rapidly growing cloud contact center market.

Key questions answered

  • What must customer engagement vendors need to do to survive the rapidly occurring market change?
  • How likely is it that potential pricing changes will affect vendors and end users of contact center solutions?

Table of contents

Ovum view

  • Summary
  • Predominant conference messages indicate market disruption will linger
  • New entrants and offerings will spark more competition
  • Market players need to prepare their companies for change


  • Further reading
  • Author