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Introduction

Dream11, a leading fantasy sports gaming platform in India, has used AWS not only to accelerate its local and regional reach, but also to reposition itself as a "one-stop multiscreen gaming entertainment hub."

Highlights

  • Dream11's fantasy sports gaming platform has 40 million users. It has witnessed exponential growth of 150% in the past five years, and is expected to reach 100 million users in the next 15 months (2018–19).

Features and Benefits

  • Evaluates AWS's data management capabilities.
  • Analyze how AWS secures new customers in niche media and entertainment segments such as fantasy sports gaming in emerging markets.

Key questions answered

  • What are the advantages of leveraging AWS’s converged horizontal ICT services and managed capabilities for fantasy sports gaming platforms?
  • What lessons does this deployment provide for fantasy sports gaming platform owners in fast-growing markets such as India?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations for the fantasy sports gaming industry

  • Recommendations for enterprises
  • Recommendations for vendors

Creating a highly secure and connected multiscreen fantasy sports gaming platform

  • Setting the business context
  • The role of ICT services in solving the problem

Lessons learned

  • Multi-dimension application and UI testing is crucial for lifetime user engagement
  • A multi-vendor strategy is apt for digital-born enterprises operating in a highly fragmented multiscreen environment
  • Clustered personalization is necessary to reduce customer acquisition costs in high-volume markets

Appendix

  • Methodology
  • Further reading
  • Author