This case study plots the use of social media management as a mechanism to engage with customers and the communities that Yorkshire Building Society serves.
- YBS selects Oracle Social Cloud to show the human side of financial services.
Features and Benefits
- Highlights what is required to make a success of social media management.
- Provides a logical path to successful use of social media management solution and highlights the advantages of Oracle Social Cloud.
Key questions answered
- How do you make a success of social media management in a highly regulated industry such as finance?
- What are the benefits of social media management adoption?
Table of contents
Recommendations for enterprises
Recommendations for vendors
YBS selected Oracle Social Cloud to show the human side of financial services
The business context
In 2016, YBS embarks on its (digital) social journey guided by its core values and purpose
Three simple lessons guide success
Put the customer first and be authentic
Protect the customer
Listen and learn
Take a holistic approach to be coherent