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Introduction

YouTube has begun the rollout of its latest music subscription offering.

Highlights

  • YouTube Music is now available in the US, Mexico, Australia, and New Zealand, with further service launches expected soon in Canada and much of Europe.
  • With a massive user base to target and a music industry to convince of its seriousness, YouTube’s latest music play suggests it now places music high up on its list of priorities.

Features and Benefits

  • Details the latest efforts by YouTube to become a serious music subscription service player.
  • Examines the new offering and assesses its chances of success.

Key questions answered

  • What is YouTube doing differently with its latest version of YouTube Music?
  • What are the new service's chances of success?

Table of contents

Ovum view

  • Summary
  • YouTube and the love–hate relationship with music
  • The new new music subscription service
  • YouTube Music motivations and mistakes

Appendix

  • Author