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This profile assesses Vodacom Group’s digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group’s digital businesses.


  • Vodacom has positioned itself strategically to develop into a digital company by 2020. Its digital strategy is based on a broad Vision 2020 strategy that focuses on five strategic elements to enable the company to exploit the opportunity created by increased digitization.
  • Vodacom’s digital strategy focuses on both consumer and enterprise segments to offer a range of digital services, including data and connectivity, financial services, managed mobility, entertainment, and financial services. The recent acquisition of a 34.94% stake in Kenya’s Safaricom, a global leader in mobile money services, offers it an opportunity to grow its fintech business across its footprint markets.
  • Despite operating in high-growth markets, Vodacom may face several challenges in implementing its digital strategy such as political and regulatory uncertainty, weak economies, and increased competition in the market.

Features and Benefits

  • This report assesses the progress of Vodacom Group's digital strategy across its markets of operations.
  • The report identifies the group's strategy to develop into a digital company in the future.

Key questions answered

  • How is Vodacom Group progressing in the implementation of its digital strategy?
  • How is Vodacom positioning itself to become a digital company in the future?
  • What will drive Vodacom's future growth as it implements its digital strategy?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Regional leader in growing market

Market dynamics

  • High growth and competitive markets
  • Regulatory and political uncertainty
  • Challenging macroeconomic conditions
  • Increased investment for growth

Digital service development

  • Leveraging improved broadband connectivity to support digital strategy
  • Mobile financial services
  • Machine 2 Machine (M2M) & Internet of Things
  • Content
  • Enterprise services
  • e-Education
  • Big data analytics, artificial intelligence, and machine learning
  • E-commerce

Digital strategy results

  • Sharp growth in the data segment
  • Huge potential in the enterprise segment


  • Further reading
  • Author