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This report is one of a series of studies of the digital strategies of major operators around the world, and forms part of broader research into digital services and strategies.


  • The group has identified global fast-growing opportunities that can act as new growth engines beyond the telco's traditional revenues.
  • Amobee and DataSpark are capitalizing on telco data assets. Both are in strong positions to leverage data collected by Singtel and its associates about subscribers.
  • Singtel’s IPTV service in Singapore has seen subscriber numbers decline over the past few quarters, due to the increasing appeal of OTT video services among high-end pay-TV subscribers. To offset this, the group is offering access to popular third-party and proprietary OTT video services.

Features and Benefits

  • Assesses Singtel's digital strategy and identifies its main priorities when it comes to digital consumer services.
  • Learn about digital service developments and deployments at Singtel.
  • Understand how CSPs can develop alternate revenue channels and offset declines from traditional communications business.
  • Understand the core of Singtel's success as a digital service provider.

Key questions answered

  • What are Singtel's key focus areas in digital services segment?
  • How is Singtel's digital business performing, and what strategies have led to Singtel's success?
  • What are Singtel's short-term and long-term goals with respect to digital services development?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Consumer and enterprise
  • Digital service enablement

Market dynamics

  • Competition is at all-time high in all of Singtel's markets

Digital-service developments

  • Digital segment performance boosted by acquisitions and partnerships
  • Digital service launches: Digital Life
  • Group Enterprise


  • Methodology
  • Further reading
  • Author