skip to main content

Introduction

This profile assesses Orange's digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group’s digital businesses.

Highlights

  • Throughout 2018 Orange has built on and expanded its stated aim to grow in key areas by expanding into adjacent and closely related segments.
  • For Orange, 2019 will largely be a year of building on the solid foundations it has laid in recent years to make good on its aim of growing digital service and wholly new revenue.

Features and Benefits

  • Sets out Orange's digital strategy.
  • Analyzes the performance of and prospects for Orange's digital deployments.

Key questions answered

  • Where should Orange focus its digital strategy in 2019?
  • What is Orange's multipronged approach to capturing value in the digital services ecosystem?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Orange places digital services at heart of corporate strategy
  • Digital service launch and value-creation strategy

Market dynamics

  • Orange's digital strategy guides M&A, service launches, and partnerships

Digital service development

  • Orange's digital investment strategy
  • Orange's open API program
  • IoT: LoRa and LTE-M are the platforms for growth
  • In-house innovation
  • Big data
  • Digital customer care
  • Orange's e-commerce and banking initiatives
  • VR and AR
  • Healthcare and education
  • OTT media and communications
  • Connected home
  • Security

Digital strategy results

  • Digital revenue and prospects

Appendix

  • Further reading
  • Author