This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. It assesses Etisalat's digital strategy, digital service developments and deployments, and the performance of its digital businesses.
- Etisalat Group's digital drive is gaining momentum. It has revamped its strategy to reflect its digital ambitions and created Etisalat Digital – a business unit solely dedicated to developing and delivering digital services.
- Etisalat has operationally adopted its digital strategy. It has immense technological know-how and expertise. This is evident from the fact that it is one of the first operators to launch pre-commercial 5G networks globally.
- Etisalat's digital transformation starts with customer centricity. The company's most prominent initiative in its consumer-related digital activities is its rapid digitization of customer-engagement processes.
Features and Benefits
- Assesses the importance of digital services for Etisalat Group.
- Evaluates Etisalat's digital strategy.
Key questions answered
- What are the drivers for digital services in Etisalat's key markets?
- What are Etisalat's short-term and long-term goals for digital development?
- How successful has Etisalat's implementation of its digital strategy been?
Table of contents
UAE sees slower economic growth, but rising digital activity
Etisalat sets out digital vision
Etisalat Digital has ramped up its activities in the UAE
Etisalat UAE's digital activities are customer centric and practical
Etisalat is replicating successes in the UAE across all major markets
Digital strategy results
Digital revenue on the rise
Increased customer base
Improved customer service metrics
Digital revenues and prospects