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This is one of a series of digital-operator profiles analyzing the digital strategies of leading global operators. This profile assesses China Mobile’s digital strategy, its digital-service developments and deployments, and the performance of and prospects for the group’s digital businesses.


  • China Mobile has a corporate strategy with a clear focus on digital. The MNO’s 2016-20 “Big Connectivity” strategy includes an ambitious vision: “To become a global leading operator in innovative digital services.”
  • China Mobile has built a specialized operational structure across the group, consisting of geographical subsidiaries and specialized operational organizations, to improve operational efficiency and facilitate synergies across the group.
  • China Mobile has a multipronged approach to building digital service competence. It has positioned itself by developing a set of approaches including in-house innovation, incubation, and collaboration with partners.

Features and Benefits

  • Assesses China Mobile's digital strategy and identifies its main tactics.
  • Learn about the digital service developments and deployments at China Mobile.
  • Learn about China Mobile's digital innovation approaches.
  • Evaluates China Mobile's digital services' prospective.

Key questions answered

  • What is China Mobile's digital vision?
  • What are China Mobile's key focus areas in the digital service segment?
  • How does China Mobile's plan to transform its organization to enable digital service development?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Corporate strategy leads digital transformation
  • Organization enabler

Market dynamics

  • Operating in one of the highest-potential digital markets in Asia

Digital service development

  • Core digital services
  • Digital innovation approaches

Market outlook

  • Digital revenue and prospects


  • Further reading
  • Author