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This profile assesses Axiata Group's digital strategy, its digital service developments and deployments, and the performance of and prospects for the group's digital businesses.


  • Axiata is well placed in many geographical markets with huge consumer and enterprise potential. It also has significant internal capabilities, as evidenced, for example, by Dialog's early forays into API deployment and consumer payments.
  • Axiata's focused approach to digital investment is paying dividends. The growing focus on four core digital verticals since 2016 allows Axiata to better leverage its multimarket footprint
  • Fragmentation and a lack of interoperability plague the digital payments sector. With its large customer base and leading position in Malaysia, Axiata is better positioned than most to overcome this.

Features and Benefits

  • Summarizes Axiata Group's digital strategy priorities for the next three years.
  • Summarizes progress toward Axiata's profitability and restructuring targets for its digital businesses.

Key questions answered

  • Where is Axiata Group focusing its digital investment?
  • Is Axiata making progress toward achieving profitability in its digital businesses?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Digital footprint

  • Axiata Group strategy and structure
  • Axiata's digital businesses
  • Digital enablement

Market dynamics

  • Axiata's Asia market strategy is evolving
  • Competition is getting tougher in key Axiata mobile markets

Digital service developments

  • Digital performance boosted by pivot to operations
  • Priority digital verticals
  • Disposal of Axiata Digital Ventures
  • Dialog digital ventures
  • Innovation funding
  • Axiata Digital Labs


  • Methodology
  • Further reading
  • Author