Fixed broadband consumers who think "mobile-only" could have appeal often have unrealistic expectations of what they will get and what they can save by moving.
- New Ovum consumer research has found that, globally, 21% of fixed broadband users would consider going mobile-only. However, we estimate more than half (55%) of these consumers have unrealistic expectations of the data allowance and/or the savings they would achieve, ruling them out as realistic cord-cutters.
Features and Benefits
- Provides consumer views from six countries (Australia, Brazil, China, Germany, the UK, and the US) on the triggers for becoming mobile-only, including the impact of 5G awareness.
- Clarifies for operators that not all consumers will go mobile-only, even when they say they might.
Key questions answered
- What is a mobile-only consumer?
- What triggers a fixed broadband consumer to go mobile-only?
- How does a consumer's awareness of 5G impact their decision to go mobile-only?
Table of contents
Download 1: Digital Consumer Insights 2018: 5G and the Mobile-Only Consumer