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An analysis of the video-game-related trends as revealed by Ovum's Digital Consumer Insights 2018 survey, and their implications for service providers.


  • A clear trend emerges showing that younger users want gaming services in their TV and smartphone packages, and that providers need to move beyond a one-size-fits-all gaming strategy.

Features and Benefits

  • Helps service providers understand where their investment would be best spent if they want to lure younger demographics: expensive sports rights or a more prudent gaming investment?
  • Provides clarity on how consumers from different markets have different gaming preferences that should help shape strategy.

Key questions answered

  • How does a gaming service rank in the list of entertainment options demanded from consumers young and old?
  • What specific services could providers offer that might either retain customers or attract new ones?

Table of contents

Ovum view

  • Summary
  • Gaming should be integral to young consumers' content packages
  • Gaming offerings can be a key differentiator in a crowded market


  • Further reading
  • Author