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Introduction

Ovum's Digital Consumer Insights 2018 survey has provided some interesting answers to the question of how consumers subscribe to music streaming services. Until recently, the precise popularity of the likes of family and student plans was largely unknown. The results of this Ovum survey clearly show that family plans are a hit with subscribers, so much so that they are keeping a lid on music streamers' ARPU.

Highlights

  • The results of Ovum's Digital Consumer Insights 2018 survey clearly show that family plans are a hit with subscribers, so much so that they are keeping a lid on music streamers' average revenue per user (ARPU).
  • Despite bundle deals for music services through mobile operators becoming less generous, a sizable share of subscribers still gain access to music through their mobile operator.

Features and Benefits

  • Assesses the findings of Ovum's Digital Consumer Insights 2018 survey conducted at the end of last year.
  • Focuses specifically on how multi-user access plans and bundles are driving take-up and how they might force services into considering a price rise.

Key questions answered

  • What share of total music subscriptions are through family plans?
  • What share of subscriptions are made via mobile bundles?

Table of contents

Ovum view

  • Summary
  • Family plans and bundling are a big hit for music service subscribers

Appendix

  • Author
  • Further reading