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Based on Ovum's Digital Consumer Insights 2018: Smart Living survey, this analysis explores the demand and uptake of smart care solutions either for personal use or for monitoring family members.


  • Health-consciousness is rising among consumers. People not only want to improve their own wellbeing, but also that of their loved ones.
  • The benefits of smart care and assisted-living solutions are becoming evident, but consumers have also started to see AI as a positive development for healthcare, more so than for other applications such as fighting cybercrime or powering autonomous cars.

Features and Benefits

  • Analyzes why the use of technology to monitor elderly relatives and children, either at home or on the go, is rising.
  • Assesses why people have started to see AI as a positive development for healthcare.

Key questions answered

  • Why is there more interest in self-monitoring technology to prevent health emergencies than in any other solution?
  • Why do people consider AI to be more beneficial for healthcare than any other application or use case?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2018: Smart Care