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Introduction

This report presents the main consumer trends in Latin America for media, TV, communications, commerce, AI, and smartphones, based on an Ovum survey.

Highlights

  • Latin American digital consumers are shifting toward smartphone-centric digital lives. Smartphones have become the main device for communication and entertainment, which has had an impact on the smartphone life cycle: most consumers have a smartphone that's less than a year old.

Features and Benefits

  • Analyzes digital consumer trends in Latin America, in the areas of media, TV, communications, commerce, AI, payments, and smartphones.
  • Learn which digital services users in Latin America are consuming and how, and which trends are on the way.

Key questions answered

  • How are Latin American digital consumers adopting mobile payments?
  • Are Latin American digital consumers adopting AI assistants?

Table of contents

Summary

  • Introduction
  • Download 1: Digital Consumer Insights 2018: Latin America