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In 3Q19 Ovum commissioned a survey to examine online consumer behaviors in Indonesia, Malaysia, the Philippines, and Thailand, including the use of communications apps and services.


  • The use of apps for messaging is reaching saturation point in five of the six Asian markets surveyed, with more than 90% of online consumers in Indonesia, Malaysia, the Philippines, and Thailand and 87% in China using apps for messaging.
  • App-based video calling on mobile devices is significantly more popular than app-based voice calling in the emerging markets.
  • A high number of online consumers in Indonesia, China, and Malaysia indicated they are either already using or are interested in using a telco-based messaging service that is like WhatsApp or WeChat.

Features and Benefits

  • Analyzes the results from the Communications section of Ovum's Digital Consumer Insights 2019: Asia survey.
  • Allows readers to identify trends in how online consumers use communications apps and services.
  • Helps readers guide their own strategy and investment in communications and social networking services.

Key questions answered

  • Which apps do online consumers use the most for messaging, video calling, voice calling, sharing, and social networking?
  • How often do online consumers engage with their communications apps and services?
  • What are the three top features that online consumers use on their communications app, aside from messaging?
  • Do online consumers like the idea of being able to access a telco-based messaging service that is like WhatsApp or WeChat?
  • To what extent are online consumers using chat apps to interact with their service providers?

Table of contents


  • Introduction
  • Download 1: Digital Consumer Insights 2019: Communications Apps and Services in Asia