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Ovum's Digital Advertising Forecast: 2019–24 offers a global view of advertiser spending on digital advertising, delivered over the internet to both nonmobile devices (such as desktop PCs and laptops) and mobile devices (such as smartphones and tablets).


  • Ovum forecasts that total global revenue generated by digital advertising will grow by $166bn between 2019 and 2024, from $319bn to $486bn.

Features and Benefits

  • Provides Ovum's view on the trajectory of digital advertising revenue.
  • Includes digital advertising market sizing and forecasts for 67 countries and aggregated forecasts for all of the world's major geographic regions.
  • Splits forecast digital advertising revenues among online classified advertising, paid search advertising, and display advertising.
  • Segments display advertising between video display advertising and other display advertising.
  • Includes splits between desktop and nonmobile and mobile revenues for the paid search and display segments and subsegments.

Key questions answered

  • How will digital advertising revenue grow over the next five years?
  • In which countries and regions will digital advertising offer the biggest opportunities through 2024?
  • How big will mobile's share of total digital advertising revenue be over the next five years?
  • Which segments and subsegments of the digital advertising market are growing at the fastest rate, and what will their overall share of the market be in 2024?

Table of contents


  • Introduction
  • Download 1: Digital Advertising Forecast: 2019–24