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Digitalisation is rapidly lowering the barriers to entry across the goods and services market, resulting in fierce competitive pressures that are forcing enterprises to rapidly differentiate themselves to enhance their competitive advantage. Thus, enterprises need to establish unique market positioning through a goods and services portfolio that is personalised, economic, and highly diversified (i.e. offering more choice) in order to enhance their competitive advantage.

Driving Subscription-Based Economic Value

Key messages: 

  • In the next two to three years, more than half (55%) of enterprises will adopt the hybrid D2C engagement model, up from 33% in 2016.
  • More than two-thirds (70%) of enterprises perceive subscription and rental business models as offering higher return on investment (ROI), resulting in a shift towards access-based monetisation in 2016.
D2C engagement models

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