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This forecast projects the AI capabilities of various consumer devices including smartphones, tablets, wearables, VR devices, smart home devices, smart TVs, set-top boxes, and media streamers, split by unit sales and installed base.


  • 2 billion devices with voice AI capability will be sold in 2020, rising to 2.8 billion in 2025, though this capability will still be mainly found on smartphones.
  • The impact of COVID-19 is being felt in all areas of AI capability, with all device sales suffering in 2020 and beyond. Smart home and other emerging niches are particularly hard hit.

Features and Benefits

  • Assesses the AI capabilities of eight different device segments across 20 key markets.
  • Evaluates both the unit sales and the installed base for each of these AI device categories.

Key questions answered

  • How widespread are devices capable of interacting with voice assistants such as Alexa or Google Assistant?
  • How many devices could provide vital location tracking data for Covid-19 contact tracing apps?

Table of contents


  • Introduction
  • Download 1: Consumer AI Device Forecast: 2020–25