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Telcos, and the wider industry, continue to question the role of Google in RCS, and bemoan Apple's continued lack of involvement. This research note seeks to provide answers to some key questions around RCS today.


  • The RCS partnership between Google, the GSMA, and telcos, is mutually beneficial: Google enjoys a wider reach for its Android Messages (RCS) app but has also enabled telcos to launch RCS more quickly and to interconnect their RCS services.
  • As communications apps increasingly focus on business messaging, RCS Business Messaging is telcos' last best option for mitigating against A2P SMS traffic and revenue decline.
  • However, the key players in the RCS ecosystem are still to define workable pricing models for A2P RCS and RCS interconnection. Until these are in place, Google is not currently charging telcos for access to its RCS infrastructure or services.

Features and Benefits

  • Assesses the different ways in which Google and telcos will benefit from their partnering for RCS.
  • Analyzes the key factors that will lead to Apple supporting RCS.

Key questions answered

  • What are the key benefits for Google in partnering with telcos for RCS, and vice versa?
  • Given that Google has not been successful in developing its own communications apps, why should telcos work with Google on RCS?
  • What would drive Apple to support RCS?
  • How will RCS traffic and revenue grow over the next five years?

Table of contents

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  • Summary
  • Google and telcos both benefit from RCS
  • Commercial models need to be agreed – and quickly
  • If Apple joins the RCS fold, it will do so sooner rather than later
  • Working with Google is telcos' best chance of success with RCS


  • Further reading
  • Author