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China Unicom has faced serious challenges to its mobile business in 1H15, with mobile service revenues down by 9.7% year-on-year. Regulatory real-name validation/registration of SIM cards and the operator’s slow 4G deployment were contributory factors.


  • China Unicom lost opportunities in the early phase of 4G competition and its mobile business has faced challenges since 2H14 mainly due to its slow action in 4G deployment. The top management change in August 2015 has helped the operator rediscover its direction; the company has made it clear that it will now accelerate 4G deployment and ceased capacity expansion in the 3G network.
  • In May 2015, China Unicom officially launched its “Smart Wo Family” quad-play solution to household customers, promoting its strategy of full service offerings. The new quad-play solution offers customers an average discount of 20-45% on a one- or two-year contract basis. The company says it had 2.13 million Smart Wo Family users at end 2Q15, with an ARPU of CNY129.

Features and Benefits

  • Assesses the operator's strengths, weaknesses, opportunities, and threats.
  • Analyzes the operator's disadvantageous position in the early phase of 4G competition, and the causes.

Key questions answered

  • How has the operator's mobile business and fixed business performed over the last few months?
  • What are China Unicom's recent key initiatives?

Table of contents


  • Introduction
  • Download 1: China Unicom Update, September 2015


  • Further reading
  • Author