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A detailed update of China’s TV market, encompassing free-to-air and pay TV across all TV technologies (cable, DTH, IPTV, terrestrial, DTT), plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Government-led network convergence has proceeded well. Benefiting from the relevant policies, the penetration of cable fixed broadband is growing quickly and IPTV user numbers have surged.
  • The authorities are taking a more serious attitude towards piracy, with at least one transgressor jailed for profiting from selling illegal copies of movies via a website.

Features and Benefits

  • Evaluates the growth potential of the TV market
  • Analyzes the challenges and opportunities of key players

Key questions answered

  • What were the big changes in China's TV market last year?
  • How did the OTT player evolve in the market?

Table of contents


  • Introduction
  • Download 1: China TV Update