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Ovum's data and forecasts for the Central and Eastern Europe region include a full update of detailed metrics including pay-TV revenues, ARPU, operator forecasts, 4K/UHD, and on-demand revenues for 14 countries. This update has been substantially enhanced to include data at both the primary and subscription level.


  • Pay-TV penetration in the Central and Eastern European region continues to grow, reaching 68% of TV homes by the end of 2023.

Features and Benefits

  • Evaluate the ability of traditional pay-TV operators to withstand the growing challenge from OTT video competitors.
  • Gain detailed data and forecasts showing how digital TV and pay-TV penetration patterns are changing across all TV technologies in 14 key countries.

Key questions answered

  • What are the drivers feeding the growth of the Eastern European TV market in the next five years?
  • How will the Eastern European TV market develop over the next five years?

Table of contents


  • Introduction
  • Download 1: Central and Eastern Europe: Pay-TV & FTA Forecasts to 2023