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This report is the companion for Ovum's Broadband Bundle Subscription Forecast: 2018–23. It highlights the key predictions from the bundling forecast. It looks at how operators are keeping the fixed broadband bundle relevant to thwart the bundler from downgrading to a cheaper package (the lesser of two evils) or, worse still, dropping their fixed broadband bundle completely.


  • 2018 was the year many operators kick-started the bundle again, after a sluggish 2017 that introduced doubts as to the future of the bundle. Operators are persuading cord-cutters to stay with next-gen bundles.
  • Operators have added bundles with multiple OTT video packs and mobile services. These so-called next-gen bundles are keeping traditional bundlers interested.
  • Ovum's next-gen bundled subscriptions are forecast to grow at 14% CAGR between 2017 and 2023, compared with traditional bundles growing at 2% CAGR.

Features and Benefits

  • This report highlights global bundling trends, such as the decline of traditional bundles, and the rise of next-gen bundles, and forecasts bundled subscriptions to 2023.
  • This report provides market context by comparing growth in bundled subscriptions with growth in adjacent markets. The report also provides evidence of market demand for bundling via consumer surveys.
  • This report highlights forecast trends by market segment and by region.

Key questions answered

  • What proportion of fixed broadband subscribers today bundle and how will that change over time?
  • What kind of bundles are popular now and which ones will be popular five years from now?
  • How are bundling trends different by region?

Table of contents


  • Introduction
  • Download 1: Broadband Bundle Subscription Forecast Report: 2018–23