This report accompanies Ovum's Broadband Pricing Interactive Tracker and outlines the headline findings from Ovum’s 2018 update for 20 tier-1 countries.
- Mobile data buckets grow enormously. Around a quarter of the integrated monthly plans we tracked in 2018 included data caps in excess of 25GB.
- Per-megabyte mobile prices nose-dive. Cheaper plans, more unlimited plans, and bigger data buckets contributed to lower per-megabyte prices for mobile monthly plans – a 40% decrease YoY in 2018.
- Operators offer higher fixed broadband speeds, especially in bundles. The average fixed broadband downstream speed offered jumped 45% from 113Mbps in 2017 to 165Mbps in 2018 for broadband-only offers below 10Gbps.
Features and Benefits
- Analyzes the trends of mobile and fixed broadband plans and prices offered in 20 tier-1 countries around the world.
- Draws comparisons in pricing trends between 2018 and previous years.
- Draws comparisons in pricing trends between different countries and regions.
Key questions answered
- What is the major pricing trend for fixed and mobile broadband average prices? Is it going up or down?
- How do the different countries and regions compare in terms of mobile and fixed broadband pricing?
- How many of the mobile and fixed broadband plans come with value-added services?
Table of contents
Price, data, and speed trends
25GB+ plans make up a quarter of integrated mobile plans
Prepaid 10GB+ buckets have doubled in the past year
Unlimited is abundant, more so than our data reveals
Increased video usage drives consumers to top up data more
Competition does not always mean consumers will pay less per month for their mobile service
Cheaper plans and big data increases cause per-megabyte prices to fall
Fixed broadband pricing trends diverge; operators in developing countries more likely to charge for higher speeds
Asia remains in the lead in downstream fixed broadband speeds
Telco VAS and OTT
More mobile plans include third-party OTT video in 2018
Telcos invest in video and sports to differentiate on mobile
It is not as simple: More telcos gave customers a choice for excess data usage in 2018
More single play in MEA and AP contrasts with increasing quad play in Europe and triple play in Americas