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This report accompanies Ovum's Broadband Pricing Interactive Tracker and outlines the headline findings from Ovum’s 2018 update for 20 tier-1 countries.


  • Mobile data buckets grow enormously. Around a quarter of the integrated monthly plans we tracked in 2018 included data caps in excess of 25GB.
  • Per-megabyte mobile prices nose-dive. Cheaper plans, more unlimited plans, and bigger data buckets contributed to lower per-megabyte prices for mobile monthly plans – a 40% decrease YoY in 2018.
  • Operators offer higher fixed broadband speeds, especially in bundles. The average fixed broadband downstream speed offered jumped 45% from 113Mbps in 2017 to 165Mbps in 2018 for broadband-only offers below 10Gbps.

Features and Benefits

  • Analyzes the trends of mobile and fixed broadband plans and prices offered in 20 tier-1 countries around the world.
  • Draws comparisons in pricing trends between 2018 and previous years.
  • Draws comparisons in pricing trends between different countries and regions.

Key questions answered

  • What is the major pricing trend for fixed and mobile broadband average prices? Is it going up or down?
  • How do the different countries and regions compare in terms of mobile and fixed broadband pricing?
  • How many of the mobile and fixed broadband plans come with value-added services?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Price, data, and speed trends

  • 25GB+ plans make up a quarter of integrated mobile plans
  • Prepaid 10GB+ buckets have doubled in the past year
  • Unlimited is abundant, more so than our data reveals
  • Increased video usage drives consumers to top up data more
  • Competition does not always mean consumers will pay less per month for their mobile service
  • Cheaper plans and big data increases cause per-megabyte prices to fall
  • Fixed broadband pricing trends diverge; operators in developing countries more likely to charge for higher speeds
  • Asia remains in the lead in downstream fixed broadband speeds

Telco VAS and OTT

  • More mobile plans include third-party OTT video in 2018
  • Telcos invest in video and sports to differentiate on mobile

Mobile overage

  • It is not as simple: More telcos gave customers a choice for excess data usage in 2018


  • More single play in MEA and AP contrasts with increasing quad play in Europe and triple play in Americas


  • Methodology
  • Further reading
  • Authors