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Music and gaming are clearly natural bedfellows but the music industry has yet to fully exploit the potential of games and gaming audiences.


  • The reach of some gaming platforms is vast, offering great marketing prospects for the recorded-music business, while esports events can attract sizable audiences that are also looking for content beyond the core tournament battles.

Features and Benefits

  • The research note assesses the current relationship between recorded-music and gaming.
  • The note looks at the potential of collaborations with examples of music and gaming partnerships.

Key questions answered

  • Which current online games have dipped their toe into the world of music partnerships?
  • What should music companies do to boost the use of music in games?

Table of contents

Ovum view

  • Summary
  • Gaming initiatives drive music sales
  • Mining the music and gaming potential
  • Varying degrees of record company interest


  • Author