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Elevating the IT value conversation by creating new touchpoints on the types of value of IT will attract more investment to IT.


  • IT does much more than add value. It preserves and unlocks value, creates new opportunities, and adds value.

Features and Benefits

  • Promotes six types of IT value.
  • Creates a new conversation around IT value.
  • How can CIOs explain IT value in business terms?
  • How can vendors drive IT investment?

Key questions answered

  • How does IT provide value to organizations?
  • How can I describe IT value better?
  • How do I discuss the value of all elements of the IT operation?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • The definition of value needs to be clarified
  • Using Ovum's five layers of IT can show how IT operates or should operate
  • There are six types of value that IT provides organizations
  • IT's value must be actively identified, named, described, and enumerated


  • Further reading
  • Author