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Introduction

This forecast provides global app download and revenue estimates segmented by revenue type (i.e., end-user spend and in-app advertising); app type (i.e., games and non-game apps); and by ecosystem (i.e., Apple App Store, Google Play, Others).

Highlights

  • Global app revenue – derived both from app-store-transacted end-user spend revenue and in-app advertising revenue – will grow by 71% over the next five years, from $169bn in 2018 to $289bn in 2023, despite downloads growing by only 26%.

Features and Benefits

  • Find out which app ecosystems will be generating the most revenue and downloads over the next five years.
  • Find out how the revenue split between end-user spend and in-app advertising has evolved over time and how it will evolve going forward.

Key questions answered

  • Which app ecosystems will be generating the most revenue and downloads over the next five years?
  • How has the revenue split between end-user spend and in-app advertising evolved over time, and how will it evolve going forward?

Table of contents

Summary

  • Introduction
  • Download 1: App Ecosystems Forecast: 2018–23