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Introduction

This forecast provides global app download and revenue estimates segmented by revenue type (i.e., end-user spend and in-app advertising); app type (i.e., games and non-game apps); and by ecosystem (i.e., Apple App Store, Google Play, Others).

Highlights

  • Global end-user-spend revenue transacted through mobile app stores will grow by 1.65 times over the next five years, from just under $86bn in 2018 to $142bn in 2023.
  • Meanwhile, the games share of overall app-store revenue is shrinking, after reaching a peak of 80% in 2015. The share of nongaming apps revenue is growing as more and more consumers turn to app stores to subscribe to video, dating, music, messaging, and cloud storage services.
  • Apple App Store revenue will continue to overshadow Google Play revenue throughout the forecast period; however, the gap between the two will close.

Features and Benefits

  • Find out which app ecosystems will be generating the most revenue and downloads over the next five years.
  • Find out how the apps revenue split between gaming apps and nongaming apps has evolved over time and how it will evolve going forward.

Key questions answered

  • Which app ecosystems will be generating the most revenue and downloads over the next five years?
  • How has the apps revenue split between gaming apps and nongaming apps evolved over time, and how will it evolve going forward?

Table of contents

Summary

  • Introduction
  • Download 1: App Ecosystems Forecast: 2018–23