This forecast provides global app download and revenue estimates segmented by revenue type (i.e., end-user spend and in-app advertising); app type (i.e., games and non-game apps); and by ecosystem (i.e., Apple App Store, Google Play, Others).
- Global end-user-spend revenue transacted through mobile app stores will grow by 1.65 times over the next five years, from just under $86bn in 2018 to $142bn in 2023.
- Meanwhile, the games share of overall app-store revenue is shrinking, after reaching a peak of 80% in 2015. The share of nongaming apps revenue is growing as more and more consumers turn to app stores to subscribe to video, dating, music, messaging, and cloud storage services.
- Apple App Store revenue will continue to overshadow Google Play revenue throughout the forecast period; however, the gap between the two will close.
Features and Benefits
- Find out which app ecosystems will be generating the most revenue and downloads over the next five years.
- Find out how the apps revenue split between gaming apps and nongaming apps has evolved over time and how it will evolve going forward.
Key questions answered
- Which app ecosystems will be generating the most revenue and downloads over the next five years?
- How has the apps revenue split between gaming apps and nongaming apps evolved over time, and how will it evolve going forward?
Table of contents
Download 1: App Ecosystems Forecast: 2018–23