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Introduction

Messaging apps have seen a surge in consumer use during the COVID-19 pandemic, for communicating, sharing content, seeking information, and engaging with businesses and service providers.

Highlights

  • Total global messaging traffic from mobile apps will grow at a higher year-on-year rate in 2020 than in the previous two years because of the impact of COVID-19.
  • Omdia also forecasts that growth in photo and video messaging from mobile apps will be higher than growth in text messaging: video messaging traffic will almost double in 2020 because of the pandemic, and picture messaging traffic will grow over 70% year on year.

Features and Benefits

  • This news analysis assesses the impact of COVID-19 on messaging app traffic, across text, picture, and video messaging.
  • The report identifies the key factors driving growth in messaging app traffic during the COVID-19 pandemic.

Key questions answered

  • How will mobile messaging app traffic grow over the next five years, beyond COVID-19?
  • Why won't mobile messaging app traffic users grow at the same rate as messaging app traffic during the COVID-19 pandemic?
  • What is driving growth in messaging app traffic during the COVID-19 pandemic?

Table of contents

Omdia view

  • Summary
  • Mobile messaging apps will continue to cement their position as core communications services during the pandemic
  • COVID-19 restrictions will bump up all messaging app traffic in 2020 and beyond
  • Figure1: COVID-19 drives growth of over 40% in mobile messaging app traffic in 2020
  • Be alert to further innovation in messaging apps

Appendix

  • Further reading
  • Author