Analysis of the music market in the Middle East and Africa, looking at its main characteristics and underlying trends, and examining the way forward.
- If it were not for ring-back tones, music revenue would be in decline in many parts of Africa and the Middle East. Other digital music services are making negligible revenue in much of the region.
- Digital services are hobbled by a long list of barriers, yet numerous homegrown services have sprouted up in many parts of the region, and are exploring different ways of scratching out a living.
- Concert ticket sales and sponsorships (i.e., live music) help shore up revenue – but, other than in a small handful of countries, not at sufficient scale or pace to make a huge difference.
Features and Benefits
- Find out what is driving music revenue growth in MEA, and which services are present there.
- Find out what barriers are getting in the way of digital music services in MEA.
- Find out how RBTs are propping up the legal music sector in MEA, and the power that gives to local mobile telco operators.
Key questions answered
- What is driving music revenue growth in MEA, and which services are present there?
- What barriers are getting in the way of digital music services in MEA?
- How are RBTs propping up the legal music sector in MEA, and what power does that give to local mobile telco operators?
Table of contents
Many barriers in the way, and most revenue goes unreported
Local services proliferate as global players home in
RBTs have placed telcos in a dominant position
Partnering and more policing are vital