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Ovum's TV data and forecasts for the North America and Latin America regions include a full update of detailed metrics for cable, DTH, IPTV, and terrestrial. This forecast breaks out analog and digital subscriber data and includes revenue, ARPU, operator forecasts and analog switch-off indicators for 10 countries and "rest of region" totals.


  • By the end of 2024, the Americas region will have significantly benefited from digital switchover, and 98% of TV homes are forecast to be digital at that time.
  • Despite strong competition from OTT video services, traditional pay-TV remains an incredibly lucrative market – worth more than $90 billion in 2024.

Features and Benefits

  • Assesses how digital terrestrial television (DTT) and other emerging TV platforms are performing across the key Americas markets.
  • Gain detailed data and forecasts showing how the pay-TV and free-to-air sectors are faring across the developed North America region and the less advanced Latin America region.

Key questions answered

  • Will pay-TV ARPU be able to grow over the next five years, against increasingly stiff competition from emerging local OTT video services and international giants such as Netflix?
  • What are the prospects for growth among leading operators such as Comcast, AT&T, Telefonica, and Claro?

Table of contents


  • Introduction
  • Download 1: Americas: Pay-TV & FTA Forecasts to 2024